By Your website says a lot about you and your brand. A welcoming website serves as an introduction to new customers, and a kind welcome back to any returning clients. But, there’s something more that speaks to your website’s visitors than just the graphics, layout, headlines, or animations. The language of your website severely impacts who visits your website.
No matter how great your website may be, if a visitor can’t understand what is on it, there’s a meager chance they’ll stay. That’s why translating your website is critical for the success of your company. Find out more about the benefits of translating your website and how to translate your website automatically with SYSTRAN using AI-powered neural machine translation.
Why Should You Translate Your Website?
Here are 5 of the biggest benefits of translating your website.
1. Broader Market Reach
By providing more than one language option for your website, you broaden your market reach and increase your potential customer pool. Customers are more willing to visit your website and show interest in your product if they understand your website.
2. Search Engine Optimization
Search engine optimization (SEO) is all about making your company visible online so when potential customers search for your product, they find you first. While English is a primary tool for most web traffic, a staggering amount of traffic is done in other languages. By translating your website, you will rank higher in native-language searches and improve your SEO.
3. Competitive Advantage
If you translate your website but your competitors don’t, you’re going to have an extra advantage over them. When customers shop around and try to see which brand is right for them, it becomes an easy decision between the website they can’t read or understand or the website that is easy to understand.
4. Improve Brand Loyalty
Taking the time to translate your content into a foreign language shows you care for your customers, and that you're willing to pay the cost to satisfy them. It doesn’t go unnoticed when a brand chooses to translate its website. Customers will stay loyal to a brand that has shown the simple courtesy of communicating content in their language. Additionally, there is a higher chance of customers making referrals to their friends and family who share their language.
5. Stay or Become Compliant with Legal Regulations
Depending on which industry and market you are in it’s becoming more common for them to legally require that your business must provide translated content for your customers. This mainly deals with law firms, contracts from international corporations, and any formal documentation with the FTC. While it may not be common to deal with federal regulations, translating your website will help you stay compliant with regulations and protect you against unnecessary and unwanted legal issues.
How to Translate Your Website into Other Languages Using SYSTRAN
Website content translation is easy with SYSTRAN. For website owners, we have different ways of translating websites: javascript, plug-in (widget), and API. You can also get the API with Translate PRO in order to make your website multilingual. For website visitors, we have the website translation option for Translate PRO or our server product where it is as easy as pasting the website link you’re visiting and it’ll be translated.
What Languages Are Available with SYSTRAN?
SYSTRAN provides support for 55 languages, including the most commonly used languages in the world. These include:
- Spanish
- Portuguese
- French
- German
- Greek
- Italian
- Albanian
- Bulgarian
- Arabic
- Hebrew
- Urdu
- Chinese
- Hindi
- Indonesian
- Japanese
- Korean
- Tagalog
- Thai
- Vietnamese
Translate Your Website with SYSTRAN
SYSTRAN’s real-time language translation services use the most advanced machine translation software on the market. Many language service providers use our MT for machine translation post editing portions of their workflows. With our AI-powered neural machine translation software, we’re able to provide accurate translation for any industry ranging from healthcare to finance (including patents). Contact us today to find out how SYSTRAN can help with all of your translation needs.
